Is Africa Really Open for Business? The Truth Lies in the Experience.
In today’s competitive marketplace, the African customer is more informed and more vocal. A few years ago, poor service could be excused perhaps even expected. However, with increasing digital access, rising middle-class expectations, and exasperated sighs from diaspora-based customers visiting family, customer experience (CX) has become impossible to ignore. According to a report by Deloitte […]
